As a promotional products distributor, it is hard not to be offended when a successful entrepreneur known on a certain hit pitch TV show, Mark Cuban, shares a list of rules for new start-ups
and one of them is to avoid buying swag (stuff we all get – AKA promotional products). Obviously we love custom apparel and promotional products and believe everyone can get a boost from distributing them on occasion. Just visit ASI’s research page
to check out all the promotional products stats and it won’t take long to realize there is definitely something great about using branded products.
On my recent reflection of Mark Cuban’s anti-promotional product stance for company start-ups, his advice does make some sense. Allow me to explain.
Imagine someone gave you a really great quality t-shirt with a logo on it that you knew very little about and felt no passion for. You end up using the shirt occasionally at the gym or when you’re running out of clean clothes. You like the shirt well enough that you hold onto it and wear it over a few year period. Unfortunately every single time you wear it someone inquires about the company logo wanting to know who they are and what they do and in response you have very little or nothing to say other than you got the shirt for free.
What could have been a golden opportunity to share a passion for that particular company may have turned into