Your Promotional Product Budget: Making Every Dollar Count

picture of custom printed usb drive
One of the most common topics we discuss with customers is what they can afford to purchase within their budget. Many of these clients want to select the very cheapest product that will fit within their budget regardless of the outcome. While we understand the sentiment, the cheapest products may not always deliver as much or any sort of return on investment, and the truth is that there are ways to afford more expensive products that will have a greater impact. We suggest the following strategies to everyone who wants to decrease the cost of purchasing custom products but not limit themselves to only the very cheapest products. 1. Utilize specials Always stay aware of current specials and promotions. Promotions won’t always fit your current needs, but if you stay up to date then surely something will come up that will. If you aren’t sure what specials are available, search the company website and give them a call directly to find out. Calling a company directly gives you a chance to find out if there are other offers not advertised on their website or if there is something you missed. The downside to utilizing specials is that sometimes you need to be ready to purchase at any moment. 2. Plan Ahead We realize that planning ahead is not always possible. Sometimes events and new ideas come up at the last minute and there is nothing you can do about it. However, planning ahead as much as possible will save a
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The one question you need to answer to find the right custom apparel and promotional product provider

Screen printing shop and paint t-shirt dryer
I recently made a friend who also happens to run her own graphic design company. The eye-opening part of our first conversation was when I told her I work for a promotional products company and her response was, “Oh really? Are you guys any good? I’m always looking for a great promotional products company.” Turns out she does a lot of work for clients who expect her to not only do all their graphics, but manage their promotional product purchases as well. What struck me as interesting during our conversation is the way she’s conducted her promotional products company research. She has made zero phone calls, asked none of her friends for advice (until me), and simply searched for information online. She wound up overwhelmed by search results and ditched her search to continue ordering from an online company that she is only moderately pleased with. This turn of events made me realize that finding a great promotional products distributor might be more challenging than you think, but there are things you can do to make it easier on yourself. By answering one key question, finding the right promotional product partner is only a couple steps away. What are your most important needs? The most essential piece of advice we can offer is to figure out what your most important needs are and find someone who can give you that. Sounds easy, right? Well as long as you are aware of all the service options out there it really is pretty simple. Fulfillment Print
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Self-cleaning apparel

Apparel is evolving and learning to care for itself. There has been an influx of new products on the market aimed at making clothing maintenance as simple and labor free as possible. Exhibit A: Scratch-n-sniff jeans When you don’t have time to throw a load in the washer, why not just scratch your jeans instead? These jeans remain fresh by emitting a minty sent when scratched. Personally I’m not sure this will make the jeans feel fresh too, but I can imagine how this feature might be attractive to the average college student. Unfortunately, the scent only lasts through 5 washes—although who am I kidding? The person who wears these jeans isn’t planning on washing them often anyway! Exhibit B: Detergent infused t-shirts http://youtu.be/sDRzDWYbvhg Everyone has to wash their clothes at some point; there is no getting around that. But what if I told you that you could eliminate one step of the washing process? Believe it or not, today there is a way to use detergent infused ink when printing on apparel. These t-shirts in particular already have Tide laundry detergent built into them for the washer. All you have to do is put the shirt in the wash and start it—no detergent required. The downside is that no one has figured out how to make the detergent ink last longer than through one wash. Exhibit C: SILIC stain and sweat resistant shirt http://youtu.be/1U7QdFMN3-g Although these t-shirts are still in development, the future for this technology is promising. Some sprays in the past have been marketed
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