The secret of emotional branding: nostalgia

80s nostalgia cake

Creating a real connection with another person can be tricky, so imagine how difficult it is to create a real connection with hundreds and thousands, if not millions of people using a one-size-fits-all method. Although an uphill battle, brands still succeed in creating meaningful connections when they communicate their message using methods that reach into …..

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Selecting the right promotional products

Investing in the right promotional products requires finding the perfect balance between several factors common to every branded merchandise campaign. Be sure to consider each of the following factors in your campaign plan to ensure your desired impact and message. Company goals: What are you trying to accomplish by using promotional products? The answer to …..

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