Distributing promotional products is often a win-win situation for both the givers and receivers. Organizations are anxious to give out products that will spread their message and brand, while almost anyone will accept a great promotional item. Some people, in fact, will not only happily accept a great promotional item, but they might even go crazy over it.
What is it exactly about promotional products that people have come to love?
1 – It’s free. This is obvious and probably the reason people go crazy over it. It is natural human instinct for people to enjoy getting something for nothing.
2 – It’s an unexpected bonus. Whenever we have zero expectations for something, it is easy to feel satisfied even when given just a little extra something. Several months ago I completed my usual shopping trip at a local retailer and was informed at the checkout that one of my purchases came with a free bonus product. I never would have bought the bonus product on my own, but after trying it out at home I completely fell in love with it. But really, who doesn’t love an unexpected bonus?
3 – You feel singled out. Not all promotional gifts are handed out to every person who walks in the door. When there is a limited supply of gifts it takes being the right person in order to get one. Becoming a recipient means you’ve been identified as someone who would be valued in some way—maybe you won a contest or you’re viewed as being an influencer and good connection—and that just feels nice.
4 – You remember. When there are so many organizations trying to make it through the door, you may become inundated with business cards and branded products. You can take comfort in the fact that even though it means taking home a bag of things to sort, you have all the contact information you need somewhere within reach.
5 – No risk. If you lose it or break it, it doesn’t matter (unless of course you really liked it). Plus, when you accept a branded gift there is typically an understanding that nothing is required of you in return.
6 – It’s fun. Discovering nifty little products that you didn’t know existed can be kind of fun. The most exciting promotional gifts are the ones that make our way into our everyday life so much so that we start to wonder what we ever did without them.
7 – It’s convenient. Need more exercise t-shirts? Check. Need a new pen for your bag? Check. People will keep and use promotional items for a long time when they are particularly useful. I literally haven’t had to buy any sticky notes or sticky note flags in years and I use them all the time.
Based on these reasons, we know branded products can make a difference; but only when the variables are right. When the right people are receiving great and useful branded products that they love, the outcome could be incredible. Promotional products have the power to get your foot in the door, but once the door has opened, the rest is up to you.