There over 500,000 billboards in the United States. By the end of 2012, industry experts predict there will be over 100,000 digital billboards. If you’re lucky, you may have a spare $450,000 in your marketing budget during our current market downtown. Don’t forget energy hasn’t gotten cheaper. In order to maximize your new toy you will need 4800 watts of electricity per square yard, per hour, to keep your marketing message pervasive. Oh, and don’t forget about all the prospective clients you will upset that have embraced the energy conservation, green movement, or an unobstructed car ride down the highway.
If your business is like the rest of ours, every dollar counts. You’ll need to reach the targeted audience without using a shotgun approach. Instead of $450K how about investing 450 dollars on T-Shirts (450 without the K). You can purchase 50-100 walking billboards (T-Shirts) that can speak! You don’t need 50 walking billboards, well you’re in luck. Digital Printing is revolutionizing the world of low run t-shirt printing. You can purchase one t-shirt for $20-25, or better yet utilize conventional printing production methods and buy 50 for 8 bucks each.
In most insurance, financial, and other sales positions we are taught to target our circle of influence, the people who hopefully love us. They will in turn wear our walking billboard around the people who care about them. What better way to market your business than give out t-shirts to the exact people you want to market your product to.
In addition creating a wonderful message for the shirt, don’t forget you can pick what type of shirt would best define your product or service. Purchase eco-friendly shirts if you are promoting to environmentally friendly folks. Purchase t-shirts size 10X if you are opening a new big and tall apparel shop. Imagine if you walked in to a presentation at snap-on tools with a metallic 3-D wrench popping off your shirt utilizing a screen printing technique called high density printing. There are t-shirts made of bamboo and t-shirts with chalkboards on them (carrying the eraser is a pain).
The current news on the economy is negative or mixed at best, the competition is fierce, utilize the greatest unique gift nobody else has except you…your circle of influence.